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The great brain freeze: the perils of too much ice cream… or choice
This happens to me a few times every week: I’m standing at a store or restaurant, getting customer service by phone, or buying something online, and suddenly I’m faced with a dazzling, badly organized...
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Lethal generosity in my neighbourhood: Taste of Wellington West 2009
This Saturday, I had the privilege of photographing some of my favourite people from my favourite place in the world doing what they love to do. The event was the third annual Taste of Wellington West...
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Dear Intel, you had me at “Intel Inside”. Now enough already!
An open break-up letter to the Intel brand. Dearest Intel, This is hard. We had such a good thing going once, and in a lot of ways, I still love you. But, well, things have changed. You’ve changed. And...
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How to name a chicken sandwich: thoughts for branders (1)
Part one of a series on product naming. So, after months of waiting, the baby is finally here. No, I don’t mean my actual baby – my wife and I are still waiting for the arrival of our third little...
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Dragons, edible play dough, and three-letter abbreviations – oh my!
Company makes dough on the Den while another eats it. Beg to Differ is going to focus on a beauty and the beast story of two hometown brands that showed up on Dragon’s Den last night, with very...
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Twitterloo! How to send Twitter on a hasty RT.
Soldiers at attention: awright Twitter conscript, you’ve probably heard that Twitter has finally enabled a feature it calls “Retweet”. Well, after years of hacking together manual ReTweets – cutting...
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Favourite blog posts of 2009: October & November
Part 3 of our series on our favourite posts of 2009″ October and November held a few more pleasant surprises for us here at Beg to Differ – from our Chicken Sandwich series to our first Slideshare...
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Machines that go “ping”: a hospital branding adventure
The first Beg to Differ Branding Field Trip. Last week, I blogged on Beg to Differ about the birth of my son. Thank you all for your best wishes and brilliant thoughts on this incredibly moving...
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Seth Godin on brand packaging: he’s right (this time)
The true job of “packaging” (hint: it’s not just to wrap stuff) Beg to Differ is focusing on a great blog post today by Seth Godin which asks a question we all need to ask ourselves: “does your...
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Does branding cause cancer? Australian smokes go “no logo”.
An experiment in “un-branding” to promote community health Beg to Differ noticed this morning that Australia is planning to ban all logos and distinctive design elements from cigarette packaging. The...
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